Social media marketing is a marketing technique that uses social channels to communicate with a target group. Commonly used platforms include Facebook, Twitter and LinkedIn. In contrast to alternatives, this marketing form has an interactive character. The recipient of the message has the possibility to respond immediately.

That makes social media marketing a dynamic and challenging field. As a marketer, it is therefore important to know what you are doing. Make your marketing efforts a means and not an end in itself. For example, do you sell products to people over 55? Then presence on social platforms makes little sense, because this target group is relatively few here.

Social Media Marketing appears to be an excellent way to start a conversation with the customer and thereby pursue higher goals than just sales. You can think of loyalty and customer satisfaction, for example.