Influencer Marketing"Influencer marketing is a form of marketing where the focus is on certain people who have a large following online."
What is influencer marketing and what are the benefits?
These 'influencers' have obtained an exemplary function, which means that they can influence the group of followers. The marketing activities that companies carry out in collaboration with an influencer fall under influencer marketing. In practice, this often results in win promotions or sponsored content on the influencer's platform.
Efficiency influencer marketing
A good influencer marketing campaign is used in collaboration with an influencer who is in contact with the target group of your brand. The followers of the influencer all meet a certain area of interest, which means that they often belong to the same target group. As a result, the efficiency of the campaign is often many times higher than with other marketing forms.
Influence marketing costs
The price varies per campaign depending on the members of the influencer and the platform that has been contacted. In addition, the difference between micro and macro influencers significantly influences the price. Depending on the purpose and budget, influencers with a larger or smaller following can be chosen. This makes influencer marketing accessible to many companies.
Applicable
This form of marketing is applicable in almost every industry, but is primarily interesting for companies where customers can easily be influenced.
Attractive
Primarily efficiency and reach make influencer marketing attractive to marketers.
Efficient
A logical consequence of these positive effects is an increase in conversions.
“Today, there’s nothing more valuable than an audience…”
59% of marketers intend to increase their influencer marketing budget in the next year
